In 2022, global market revenue hit $82.6 billion dollars and is still growing. Market research and user research are two important methods for gathering information about customers and their needs. While they may seem similar, there are key differences between the two that can impact the success of your business. In this guide, we’ll explore…
Do you know the difference between PDFs and JPEGs or FLACs and MP3s? There’s nothing worse than getting a file that you have never seen before. You don’t know how to open it, and you are on a time crunch. Understanding different file types can help you make sure your documents are properly configured, choose the…
Are you looking for ways to increase traffic to your website? Don’t worry, you’re not alone. By utilizing SEO, social media marketing, and creating engaging content, it is possible to drive more traffic to your website and boost engagement levels with current users. Discover the nine easy tips that will help you increase traffic to…
Establishing a strong brand presence can be crucial for businesses looking to stand out in a crowded market. Whether you’re launching a new product, increasing awareness of an existing one, or even just wanting to build customer loyalty and engage new customers, investing in a branding helps your business grow. The term branding comes from…
These days 90% of organizations market through content and 60% of consumers enjoy relevant content from a brand. Thus, marketing through content should be one of your main marketing strategies. To best do this, you need to know how often to update your website content to keep your it as polished and current as possible….
To avoid being part of the 42% of failed small businesses that offered unwanted products or services, you need to know what to bring to the market that will sell; you need to know how to do product market research. Product market research is a critical part of product development. It helps you understand your…
Knowing what are the benefits of a newsletter will increase sales leads when 84.3% of consumers check their emails once a day or more, according to HubSpot. Brands use newsletters to share relevant news, stories, updates, products, sales, and other information to their users, clients, partners, customers, readers, etc. Email newsletters are a popular form…
Why is website design important? 94% of first impressions for a brand’s website are design-related. First impressions will cause users to give the website a try or look for other options, i.e. a competitor’s better designed website. Well designed websites will get better traffic and more sales than badly designed websites. The three things we’ll…
Knowing how to do consumer research is vital in today’s market when 76% of consumers will go to a competitor after just one bad experience with a previously preferred brand. Conducting consumer research helps give structure and basis for your business. How much and what type of consumer research depends on your goals, budget, and…
Knowing how to use a page break is elementary when users tend to spend 5.59 seconds per page on a website’s written content. Page breaks are how writers tell their writing software that this is where one page starts and the previous one ends. It mainly comes into play with word documents, PDFs, pamphlets, and…
Making sure your website is gaining your customers’ trust is critical when 79% of people will immediately go to a competitor’s site if they don’t like what they see on the first one. Gaining your customers’ trust is one of the most important things you can do as a business/brand. The seven elements for gaining…
Make sure to nail the 7 interactive essential elements in a website since 70% of users favor website designs with high usability. User Interaction design is the development and composition of the reactions between users using the products and products’ user interface. This includes page layouts, menus, buttons, and other elements of websites and apps…
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