How Often To Update Your Website Content Now
These days 90% of organizations market through content and 60% of consumers enjoy relevant content from a brand. Thus, marketing through content should be one of your main marketing strategies. To best do this, you need to know how often to update your website content to keep your it as polished and current as possible.
Your website’s content should be kept up-to-date in order to make sure viewers are finding fresh and relevant information. But how often should you update your website content? You want to keep your information current while not revising too often; who has time for that?
Figuring out the best frequency for updating your website can help you improve your website performance. It can make sure your visitors keep coming back. To know how often you should update your website content you should:
- Understand Your Goals and Audiences.
- Establish a Regular Review and Refresh Schedule.
- Keep an Eye Out for Changes in Industry Trends, Technologies, or Regulations.
Understand Your Goals and Audiences.
It’s important to consider your goals and your target audience and their goals when determining the frequency of website updates. If you have a business blog, for example, frequent updates could increase engagement and show that you’re actively active in the industry. On the other hand, if your website is more of an information portal, it might not be necessary to update content on a daily basis. Knowing your goals and who you are trying to reach can help you decide the right content frequency for your site.
You need to understand who your customers are and what they want. You should also consider their demographics (age, gender, income level, etc.) and psychographics (interests, values, needs, wants, etc.). Once you’ve identified your target audiences, you can use surveys to learn more about them.
From this you should start making a user persona for each main target audience. This should be a fictitious person that represents a specific group within the target audience that you are trying to attract. You’ll need to know the target audience a bit better to finish the persona, such as why they are patroning you in the first place.
Establish a Regular Schedule to Update Your Website Content.
The key to updating website content regularly is to establish a schedule. Set aside time each month or quarter to review your site and decide what updates or refreshes are necessary. This will help keep your content fresh and relevant, while also making sure you’re achieving any goals you have set for the site.
At the least, you should go through and review your content once every year or two with refreshing it every few years if you can’t schedule large updates regularly. Reviewing your content should help you notice little changes that can be updated easily. Not all refreshes should invoice If you need some guidance when planning an update schedule, talk to digital marketers or SEO specialists who can help get you on the right track.
Keep an Eye Out for Changes in Industry Trends, Technologies or Regulations.
As your industry changes, it’s important to keep up with the latest trends and technologies. Make sure to update website content as needed to reflect current industry norms or shifts in customer behavior. Additionally, if any regulations change, you should make sure that your website is compliant. Ignorance of a rule or law is not considered an excuse in most cases. It’s important to protect the integrity of your business and invest in regular content updates accordingly.
This also includes changes in your target audience: what they want, focus on, need, and worry about in the industry. Update your content to reflect current events and trends not only in your content topics but also in your examples and word choices.
Make sure your SEO is up to date as well. This includes your title, your keywords/key terms, your meta descriptions, and even the length of the content itself. You may or may not wish to change the publish date. On the one hand, you want your information to look current, but on the other you want an established trend of content being published consistently going back years. I would keep the publish date unless you are changing the title to reflect the current year.
Summary
Your website’s content should be kept up-to-date in order to make sure viewers are finding fresh and relevant information. Figuring out the best frequency for updating your website can help you improve your website performance and make sure your visitors keep coming back. To know how often you should update your website content you should:
- Understand Your Goals and Audiences.
- Establish a Regular Review and Refresh Schedule.
- Keep an Eye Out for Changes in Industry Trends, Technologies, or Regulations.
